Sheila Butcher Smith,
Outreach and Education Manager

Mailing Address:
KVIE Channel 6
Attn: Outreach
P.O. Box 6
Sacramento, CA 95812

Phone: 916-929-5843
Fax: 916-929-7215
sbutcher@kvie.org

"KQED is very proud to be the home of the national offices of the Television Race Initiative. Through our partnership with TRI, we have been able to leverage the power of national PBS programs with local dialogue and expand our connection to the communities we serve."
-Mary Bitterman, President and CEO, KQED San Francisco.

California's Central Valley:

To highlight and promote diversity in California’s Central Valley, KVIE Channel 6 has engaged local leaders from educational institutions, ethnic organizations, and businesses. KVIE has created a partnership with Capital Unity Council, a local organization formed after a rash of hate crimes that is aimed at promoting diversity and respect for all people. KVIE is proud to be a partner with TRI in the station’s Many Faces/Many Voices outreach campaign on diversity.

Activity Highlights:

• In October 2000, TRI worked with KVIE to create a community town hall discussing cross-cultural adoption. Previews of “First Person Plural” and “Journey of Hope,” a local production, were shown and the discussion widened to encompass self-identification. Community leaders and students were invited to attend. The town hall was taped and broadcast on KVIE Channel 6 with the premiers of “First Person Plural” and “Journey of Hope.”
• In August 2001, TRI worked with KVIE to facilitate a panel discussion with local Native Americans about “In the Light of Reverence.” KVIE partnered with the Maidu Interpretive Center, a local Native American center, who hosted the meeting.
• In October 2001, TRI worked with KVIE and the Capital Unity Council to create outreach opportunities for “Local News.” Capital Unity Council hosted a panel discussion with leading local media, at which KVIE aired excerpts from “Local News.” In addition, KVIE hosted a meeting of local reporters to begin to build a resource of local reporters who understand how to work with the community they serve.