POV's Documentary Blog

'Whiteness Project: Inside the White/Caucasian Box' on POV Digital

Downloads: Fact Sheet

“Provocative and unsettling, the Whiteness Project is straight from the horse’s mouth, which, for better or worse, is more telling than you might imagine.” — Tom McKay, Mic

About: Whiteness Project: Inside the White/Caucasian Box, from POV Digital, is an interactive investigation into how Americans who identify as white experience their ethnicity. Director/producer Whitney Dow interviewed 21 people in Buffalo, N.Y. who represent a cross-section of the city’s white population. He asked them what it means to be white in America today, and how they perceive their advantages and disadvantages. Their answers are thought-provoking and often surprising.

Whiteness Project also includes data drawn from a variety of sources to reveal how participants’ perceptions line up with the realities of their community and the U.S.

URL: http://www.pbs.org/pov/whitenessproject/ and http://whitenessproject.org

Launch date: Oct. 6, 2014

Social Media:
Hashtag: #WhitenessProject
Twitter Handle: @povdocs
Facebook: http://facebook.com/povdocs
Stats: About 30,000 Facebook shares in a two-week period post-launch

Filmmaker Statement: “Most people take for granted that there is a ‘white’ race in America, but rarely is the concept of whiteness itself investigated,” says Dow. “What does it mean to be a white? Can it be genetically defined? Is it a cultural construct? A state of mind? How does one come to be deemed white in America and what privileges does being perceived as white bestow?

“The Whiteness Project‘s goal is to engender debate about the role of whiteness in American society and encourage white Americans to become fully vested participants in the ongoing debate about the role of race in American society.

“America, despite its history (or perhaps because of it), has been a leader in confronting issues of race. While deep racial fissures do exist in American society — as evidenced by recent events in Ferguson, Mo. and in reactions to the shooting of Trayvon Martin and to affirmative action court rulings — it is hard to imagine any other white-majority country embracing and celebrating the wide range of ethnicities and cultures that make up the nation and electing a biracial president to govern them all. I believe that the country is not just ready for a discussion on whiteness, but is hungry for it.”

Statistics from Whiteness Project: Inside the White/Caucasian Box: